About us
Trisecta! It’s a new name that reflects our expanded mission and focus. Trisecta’s predecessor was Finishing Software, which dates back to 1995. Founded by Alice Saunders, Finishing Software’s early focus was on providing marketing services to software companies. Lots of changes have happened since then – a shift from print-centric marketing to online marketing strategies, an increasingly diverse set of clients, and last but not least – a lot more marketing experience!
Some things remain the same...
Those things include marketing for companies whose messages can get caught up in the technicalities (medicine, dentistry, pharmaceuticals, sciences, as well as computer software and hardware). For those companies, Trisecta will continue to be a great time-saver because of our innate ability to rapidly digest highly technical information to extract and communicate the value of your products and services. Service-oriented businesses (professional consulting services, medical practices, dental practices) have been a chosen specialization for many years now.
How is Trisecta different from other marketing firms and freelancers?
You get to work directly with the expert - Alice Saunders, rather than someone just learning the ropes - for the same or lower rates than you'd pay a larger marketing firm. Alice pulls in the right virtual team (or works with your own team) of experts as needed to execute your marketing strategy. Alice has never considered her work freelancing - it is a full-time business. Your work and your schedules are a priority, not something that Alice tries to fit into her spare time.
Why did we choose the name Trisecta?
In addition to wanting something simpler and shorter than our old name (Finishing Software), we chose this name because:
- Trisecta represents the intersection of three services – marketing strategy, words that resonate with buyers, and building a strong connection to prospects and existing customers
- It is memorable because it sounds like a coveted winning bet in horse racing - the trifecta. We substituted an “s” for the “f” because Trisecta’s services are a sure thing in comparison to the bet.
- Good things come in threes. Paying homage to that concept, all primary pages on this site were developed around three main points. It was a fun writing challenge and is consistent with Marketing 101 – keep it simple!
By the way, our name is not entirely fabricated. If you’re intimate with taxonomy for the plant and animal kingdoms, you may recognize trisecta as a species name. Read more about the name Trisecta.