Trisecta's recent thoughts...

Ethical Marketing

Submitted by Alice.Saunders
on Thu, 09/08/2011 - 15:13

As one who is increasingly disillusioned by obverving technology being used to perpetrate unethical marketing, I was encouraged to see a lot of my peers rallying around the need to hold firm on using an ethical marketing approach.  In her recent newsletter/post about deceptive marketing in the SEO domain, Jill Whalen managed to rally a lot of the ethical folks - ones using the latest tools but not in unethical ways.

Tags: 
marketing
medical practices
healthcare
professional services

Social Media and the New Reality

Submitted by Alice.Saunders
on Tue, 07/12/2011 - 16:43

Are our society and our businesses creating an "unreal" reality using social media?  These days, EVERYONE is a reporter! The difference is that we have few, if any, rules that we are bound to adhere to. If we are driven only by our own sense of moral ethic, what of the "reality" that we seemingly invent by what we say, by what we retweet, and so on?

I read an interesting blog post recently with three colorful personal illustrations from social media maven Allie Herzog.

Tags: 
social media
advertising
marketing

Social Media - Use It or Abuse It?

Submitted by Alice.Saunders
on Thu, 04/07/2011 - 16:31

Businesses are certainly feeling lots of pressure to make more extensive use of social media, especially since it can help with search engine rankings. For the last couple of months, I’ve done some macro-level pondering of the whole social media scene in the context of what I want to recommend to clients. My thinking drifted to the larger scene – to all Internet-fueled utilities and services, including search engines.

We Pay the Price for Hijacking!

Isn’t it amazing that businesses in general have tried to "hijack" every one of these socially-minded utilities – ones that were not originally

Tags: 
social media
marketing

All is CALM in advertising?

Submitted by Alice.Saunders
on Mon, 12/06/2010 - 18:01

If you're not yet aware, Congress passed the CALM (Commercial Advertisement Loudness Mitigation) Act last week. It will require that the FCC make advertisers tone down the decibels on TV ads - to be in line with regular programming - within a year. So, if you watch TV live - no more jumping out of your chair when the ad comes on, or knowing that it's time to flip to another channel while the ad runs.

When I heard this news last week, it made me wonder if this action would usher in an era of "silent film" in advertising. After all, it SHOULD work. Haven't you ever been compelled to look up at

Tags: 
marketing
advertising

Website navigation - a juggling act

Submitted by Alice.Saunders
on Sun, 11/21/2010 - 18:07

I’d like to offer up these three things to consider in determining your website’s navigation, which is intimately related to both the site information architecture and user experience. (More on those topics to come in later posts!)

Marketing-speak can be dangerous.

First, do no harm. There was a time when marketers’ influence on website navigation took us in the wrong direction. Catchy phrases were substituted for more basic ones.

Tags: 
marketing
writing
connection

What type of healthcare practice are you promoting?

Submitted by Alice.Saunders
on Thu, 11/18/2010 - 11:25

I’ve been doing more research recently into specifics, especially surveys, about public expectations for healthcare practices. In thinking about how healthcare practices can position themselves most effectively, I’ve always used something of a crude continuum in my own head to position the current essence of the practice. There are lots of things to consider, of course, but this is a starting baseline with me, particularly for relatively small or new practices.

Tags: 
strategy
healthcare
marketing

Concept models - a predictor for Facebook?

Submitted by Alice.Saunders
on Fri, 11/12/2010 - 18:09

The Facebook explosion rolls on – more than 500 million active users. I know that hindsight is 20-20, but I was recently musing about whether the usage explosion – specifically by parents of college and high school students – might not have been a very predictable thing at the outset. Maybe the team of Harvard founders saw the bigger picture, but knew that a staging plan that captured students first would work best. Or maybe they bumped into it after they’d picked up many millions of student participants.

I think any business could learn about hidden opportunities by using concept models.

Tags: 
strategy
marketing