The words

Let Trisecta provide the words that will help you connect with your prospects and existing customers. We specialize in writing for healthcare providers, professional service providers, the sciences, and technology. Because Trisecta has a knack for rapidly absorbing highly technical information, you not only benefit from powerful marketing content but also save time by not having to explain concepts or make major copy revisions. We are also sensitive to the written and unwritten codes of ethics that are vital to communications from healthcare providers.

Web content development

Writing content for websites, and especially interactive websites, is a far cry from writing print material. Good web content draws the reader in and advances the relationship with your prospects by taking full advantage of the medium. It accommodates the fact that people look for and absorb information differently and allows them to absorb more or less information as they choose. Perhaps most importantly, good web content is reliant on a strong underlying planning of site navigation and overall user experience. That type of planning should always precede both the visual design and content development for your website. (See connection.)

Making Word and PowerPoint work for you

Perhaps you've already developed your content for a marketing piece or a proposal, but you simply need it to look more professional and include appropriate graphic elements. We can provide the Microsoft Word expertise that makes your documents work for you instead of against you. If you have similar types of information that you need to deliver as PDFs (to accommodate online or print delivery), let us devise a master document that allows you to control your marketing expenditures while keeping your information and corporate look current. We can also help you with your PowerPoint needs and editorial needs.

Social media

Social media is an increasingly popular way to connect with prospective and current customers, but it also requires a significant and regular investment of time. (Did you know that experts advise that having an abandoned blog is worse than never having had a blog at all?) Trisecta offers ghost writing services for social media (blogs, Twitter, etc.)  We can devise a way for you to provide final approval of content before a post actually appears. We can also help you determine whether to use social media and how to determine the appropriate focus for your content.

Conventional and print communication

To more fully develop customer relationships, you must artfully deliver the “next level” of information, such as newsletters, white papers (science, technology), or procedural descriptions (healthcare practices, consultants). Trisecta will develop those types of information for you – ensuring the information is simple enough and appropriately organized to meet customer needs. We can also help you determine appropriate delivery methods (online PDFs, conventional printing, part of an interactive experience, newsletters, or some combination of those). The delivery options can influence both the content and appropriate design of your communication; that's why it's best to determine those methods in advance.